Tita García is a Creative Producer, Music & Cultural Curator, Artist Relations/Management and bilingual Experiential Marketing professional born in Ecuador and raised in Miami. She currently resides in Miami, FL.

Leveraging her expertise in both underground and mainstream Latinx cultural landscapes and markets. Tita has curated experiences for leading brands like HBO MAX, HBO Latino, Sofar Sounds, Time Out Market, Remezcla, Red Bull,  Heineken, Bud Light, Pepsi, Beam Suntory, Moet Chandon, Pernod Ricard among other notable brands.

A seasoned Entrepreneur and Producer whose experience is in identifying & curating talent, producing and promoting live concerts and film festivals; representing artists, bookings; and transforming big ideas into massive branded national events across the US and Mexico. 

Today, she is the Lead Music Curator and Show Producer for Sofar Sounds Miami, bringing a new wave of independent artists and people together to intimate live music shows in unique secret settings. Constantly building and maintaining relationships. Tita takes pride in investing in the community and creating meaningful connections with emerging musicians to cultivate the path for their success. 

Tita is also the CEO and Founder of Boutique Creative Agency and Artist Management, Violet House Entertainment. 

Picture by: Melissa Isabel Photos @melissa_isabelphoto