Tita García is a seasoned global, bilingual experiential marketing leader, entrepreneur, and producer with 17+ years in the field specializing in branded experiences, live shows, and cultural programming. Curating and developing talent, produce and promote concerts, Art shows and film festivals, and lead artist representation and strategic bookings. Turning creative concepts into large-scale branded events across the U.S., Mexico, and the Caribbean, building immersive cultural experiences that connect music, art, community, and brands.

Leveraging her expertise in both underground and mainstream Latinx cultural landscapes and markets. Has curated experiences in music, content & culture for brands like SCOPE Art Show, Amazon Prime Video, Apple, Billboard, Warner Bros, HBO MAX, HBO Latino, Sofar Sounds, Time Out Market, Remezcla, Red Bull, Heineken, New York Latino Film Festival, Bud Light, Pepsi, Beam Suntory, Moet Chandon, Pernod Ricard among other notable brands.

Tita builds and sustains meaningful relationships across creators, artists, and brands, with a focus on fostering long-term cultural and creative collaboration. Investing deeply in emerging talent and creative communities, helping shape pathways for visibility, growth, and impact.

Today, she is the CEO and Founder of Boutique Experiential Marketing, Live Shows and Consulting Agency at Violet House Entertainment.

Picture by: Melissa Isabel Photos @melissa_isabelphoto